In today’s competitive landscape, Microsoft partners need more than intuition they need data-driven insights to identify the right customers and deliver targeted campaigns. That’s where CloudAscent and Digital Marketing Content On-Demand come in, empowering partners to turn insights into action.
What is CloudAscent?
CloudAscent is a machine learning-powered tool within Microsoft Partner Center that helps partners:
- Analyze customer signals and firmographics.
- Predict purchase propensity for Microsoft solutions.
- Segment customers into actionable clusters for targeted engagement.
Every month, CloudAscent generates propensity reports that classify customers based on fit and intent scores, helping partners prioritize accounts most likely to buy Microsoft solutions like Azure, Microsoft 365, Dynamics 365, Security, and Surface.
How Does It Work?
CloudAscent uses billions of signals from web activity to transactional data to score customers on:
- Fit: How closely they resemble Microsoft’s ideal SMB profile.
- Intent: Buying signals such as technology changes or organizational events.
These scores are combined into clusters:
- Act Now: Sales-ready customers.
- Evaluate: Marketing-ready customers.
- Nurture: Awareness campaigns.
- Educate: Monitor for future intent.
Partners can download these reports from Partner Center > Insights > Downloads Hub, filter by clusters, and align with their CRM for targeted outreach.
Digital Marketing Content On-Demand
Once you’ve identified high-propensity customers, the next step is engagement. Microsoft provides ready-to-use marketing campaigns through Digital Marketing Content On-Demand, including:
- Email templates.
- Social media posts.
- Landing pages.
These campaigns are aligned with solution plays and cohorts, making it easy for partners to run professional, Microsoft-branded campaigns without starting from scratch.
How to Use It
- Filter your CloudAscent report for “Act Now” and “Evaluate” clusters.
- Match cohorts (e.g., Migrate to Cloud, Upsell Microsoft 365, Copilot adoption).
- Access Digital Marketing Content On-Demand and select campaigns aligned with your target cohort.
- Customize and schedule campaigns across email and social channels.
Why It Matters
- Data-driven targeting improves conversion rates.
- Ready-made campaigns save time and resources.
- Alignment with Microsoft solution plays ensures strategic consistency.
By combining CloudAscent insights with Digital Marketing Content, partners can accelerate growth, strengthen customer relationships, and deliver measurable results.
