When working with customers, tenders, or OEM engagements, Microsoft partners are often asked to provide official documentation such as a Manufacturer Authorization Form (MAF) or a Standard Partner Certification Letter. Fortunately, Partner Center offers a streamlined way to generate these letters using the Logo Builder tool.
In this guide, we walk you through the complete process from logging in to downloading your finalized letter so you can quickly produce professional, Microsoft-authorized documentation whenever needed.
What Is a Partner Center Authorization Letter?
A Partner Center authorization letter is an officially recognized document that confirms your organization’s partnership status with Microsoft. These documents are frequently required for:
- Participating in bids and tenders
- Customer assurance
- Compliance and audit requirements
- Proof of authorized use of Microsoft SKUs, products, or services
Using the Logo Builder, partners with an active Channel Partner Agreement (CPA) can create:
- MAFs (Manufacturer Authorization Forms)
- Standard Partner Certification Letters
Step-by-Step Guide to Creating a MAF or Standard Certification Letter
1. Sign in to Partner Center
Begin by signing in with your work account at Partner Center, then navigate to Benefits.
2. Open the Logo Builder
Within the Benefits section, locate and select Logo Builder.
3. Choose the Letters Option
Under the Build your logo section, select the Letters box.
4. Select Language & Template
Choose English as the language, then pick the type of letter template you want to generate.
5. Begin Creating Your Letter
Click Create to start customizing your chosen template.
Customizing a MAF (Manufacturer Authorization Form)
If you are generating a MAF, you will need to complete all required fields:
a. Select Your Business Location
Choose the partner location that should appear in the letter.
b. Choose Partner Type
Select the appropriate Microsoft partner type for your organization.
c. Enter Customer Details
Input the customer’s name and address exactly as they should appear on the letterhead.
d. Add Tender Reference
Provide the tender or bid reference number relevant to the customer request.
e. Provide SKU Details
Enter the SKU ID(s) and Item Name(s) that the customer is procuring or requesting authorization for.
f. Name Your Letter
Assign a clear, meaningful name this helps with versioning and future downloads.
g. Save or Download
Select Save or Save & download to finalize the document.
Customizing a Standard Partner Certification Letter
For a certification letter, the process is simpler. Complete the following required fields:
a. Select Your Business Location
Choose the appropriate partner location.
b. Choose Partner Type
Select your Microsoft partner designation.
c. Name Your Letter
Provide a recognizable name for the generated document.
d. Save or Download
Finish by selecting Save or Save & download.
Why This Matters
Having easy access to MAFs and partner certification letters ensures:
- Fast response to customer RFPs or compliance requests
- Consistent and professional Microsoft-branded documentation
- Reduced back-and-forth with support teams
- Higher efficiency for your sales and bidding processes
The Partner Center Logo Builder tool makes the entire workflow intuitive, fast, and fully self-service.