In today’s cloud-first world, Independent Software Vendors (ISVs) play a crucial role in driving innovation and digital transformation. Microsoft’s ISV Success Program, part of the AI Cloud Partner Program, offers a powerful platform for ISVs to build, scale, and sell their solutions globally. If you’re a software company in India, here’s how you can become a Microsoft ISV Partner and unlock a world of opportunities.
What is the Microsoft ISV Success Program?
The ISV Success Program is part of Microsoft’s AI Cloud Partner Program, designed to help Independent Software Vendors (ISVs) build, publish, and scale their applications using Microsoft Cloud technologies.
The objectives of the program are as follows
- Enable ISVs to develop cloud-native applications.
- Help ISVs publish apps to the Microsoft Commercial Marketplace.
- Provide technical and business support to accelerate growth.
- Promote AI integration and digital transformation.
Benefits of Joining the ISV Success Program
- Azure credits (up to $50,000)
- Technical consultations and developer support
- Early access to AI tools
- Marketing assistance
- Cash incentives for publishing and customer migrations
- Go-to-market support through Marketplace Rewards
Eligibility Criteria
To qualify to enroll to ISV Success Program, your company must:
- The partner’s company must be headquartered in a country or region that isn’t included on Microsoft’s embargo list.
- The partner must have an ongoing application development project, or started developing an application project that meets the following criteria:
- Business-to-business focused
- Built on or integrated with Microsoft Cloud
- Externally available and intended for repeat sales
- Have at least one developer assigned for app development
- Commitment to initiating app development within three months and completing app development within 12 months
- Commitment to publish app to Microsoft Marketplace
- Agree to the terms and conditions in the Microsoft ISV Success Benefits Guide, which are incorporated into the Microsoft AI Cloud Partner Program Agreement
Step-by-Step Enrollment Process
Step 1: Prepare Your Application
Ensure your app meets the B2B and Microsoft Cloud integration criteria. Define your cloud architecture and development roadmap.
Step 2: Join the ISV Hub
Visit the ISV Hub and sign in with your work account. If you’re new to Microsoft Partner programs, select Join ISV Success.
Step 3: Fill Out Company and App Details
Provide information about your company size, app features, cloud integration, and development timeline.
Step 4: Account Verification
Microsoft will verify your organization and development plans. You may be asked to provide additional documentation.
Step 5: Access Partner Center
Once approved, you’ll be redirected to the Partner Center to manage your ISV Success journey, activate benefits, and track progress.
