The Microsoft commercial marketplace—Azure Marketplace and Microsoft AppSource—offers a global stage for Independent Software Vendors (ISVs) and partners to showcase their solutions, connect with customers, and accelerate growth. For IAMCP India members, this is a golden opportunity to amplify reach, build credibility, and unlock new revenue streams.
Why List on the Marketplace?
- Global Visibility: Your solution becomes discoverable by millions of Microsoft customers and partners worldwide.
- Simplified Procurement: Customers can purchase directly through Microsoft, streamlining the buying process.
- Co-Sell Opportunities: Collaborate with Microsoft sellers to reach enterprise clients.
- Integrated Ecosystem: Seamlessly connect with Microsoft technologies like Azure, Microsoft 365, and Dynamics 365.
- Partner Recognition: Being listed enhances your brand’s credibility and trustworthiness.
Steps to Get Started
1. Solution Readiness
Ensure your product is:
- Technically sound and secure
- Aligned with Microsoft’s cloud offerings
- Supported with documentation and customer support
2. Join the Microsoft Partner Network
Enroll in the Microsoft AI Cloud Partner Program to access tools, benefits, and the Partner Center.
3. Access Partner Center
Log in to Partner Center and navigate to Marketplace Offers.
4. Choose Your Offer Type
Depending on your solution, select from:
- SaaS Offer
- Azure Application
- Managed Service
- Dynamics 365 App
- Consulting Service
5. Create Your Offer
Include:
- Product name and description
- Target audience and use cases
- Pricing plans and billing models
- Technical documentation and deployment guides
- Marketing assets (logos, screenshots, videos)
- Support contact and SLAs
6. Validation and Publishing
Submit your offer for Microsoft’s validation. Once approved, it will be live on:
- Azure Marketplace (for IT pros and developers)
- Microsoft AppSource (for business users)
IAMCP India is committed to helping partners succeed in the marketplace. Whether you’re launching your first offer or scaling globally, our community provides:
- Peer support and mentorship
- Marketplace onboarding sessions
- Co-marketing opportunities
- Access to Microsoft experts and resources
