Over 50+ participants attended the recent Solution Circle session on Microsoft Case Builder for Copilot, led by Tobin Thomas Varghese, Cloud Solutions Architect at Microsoft. The session was an eye-opener for partners looking to accelerate customer adoption of Copilot. Tobin took participants through a hands-on journey of the tool, demonstrating how it can become a powerful mechanism for Microsoft partners to convince prospects and customers to invest in Copilot.
Why Microsoft Case Builder Matters
In today’s competitive landscape, customers demand clear value before committing to new technology. Microsoft Case Builder addresses this challenge by enabling partners to showcase ROI with factual, data-driven insights. Tobin emphasized that the tool is particularly impactful when demonstrating benefits for larger user bases, where ROI becomes significantly more compelling compared to smaller deployments.
The Session Highlights
- Hands-On Exploration
Tobin walked through the tool using a fictitious scenario, generating a comprehensive report and proposal directly from Case Builder. This practical approach helped participants understand how to leverage the tool effectively in real-world engagements. - ROI as a Deal Accelerator
One of the most striking insights was how Case Builder helped close a deal that had been stuck for 6–8 months. By presenting customers with quantifiable ROI, partners were able to overcome objections and move the deal forward. - Persona-Based Approach
Tobin stressed the importance of user personas in determining how effective Copilot will be for different roles within an organization. This ensures that proposals are tailored and resonate with customer needs.
Partner Perspective
The session also featured feedback from participants. Anurag Thakur from AcubeAI shared:
“It is one of the great tools which will help us to send proposals to the clients in a very short time.”
This sentiment reflects the growing enthusiasm among partners for tools that simplify and accelerate the sales process.
Key Takeaways for Partners
- Use Case Builder to demonstrate ROI with real data.
- Focus on larger user bases for maximum impact.
- Leverage persona-driven insights to tailor proposals.
- Accelerate deal closure by turning conversations into data-backed decisions.
Microsoft Case Builder is more than just a proposal generator it’s a strategic enabler for partners to drive Copilot adoption and deliver measurable business value. As Tobin highlighted, when partners combine data-driven ROI with customer-centric storytelling, they unlock new opportunities for growth.

