Microsoft Partner Landscape for Strategic Intelligence for Market Leaders

FY26 is already proving to be one of the most pivotal years for Microsoft Partners. Microsoft revealed that digitally-led sales through its Marketplaces have grown 3x, while key shifts in partner designations, funding, incentives, and the rise of AI are redefining how partners succeed.

In this interactive 45-minute session, join Maven Collective Marketing’s Erica Hakonson, CEO for an actionable deep dive into the trends and data shaping partner performance.

Featuring insights from the 2026 Global Microsoft Partner Benchmarking & Strategic Insights Report this session will help you evaluate your current approach and identify practical strategies to enhance your performance.

You will learn:

• Partner Designations & Changes: What Microsoft’s new designations and lower thresholds mean for incentive earning, competitive positioning, and skills development.
• Sales & Marketing Performance Benchmarks: Where partners are winning leads, how buyer attitudes and the digital journey are evolving, and how much partners are investing in marketing—plus new ROI benchmarks.
• Funding & Incentive Opportunities: Who is qualifying for the most Microsoft funding and how to unlock new and expanded offers.
• P2P & Alignment Insights: What are the actionable strategies for partners to maximize P2P collaboration, align sales and marketing, and accelerate go-to-market results.
• Maximizing Partner Benefits: Where are the FY26 untapped Microsoft funds, rebates, and AI-driven program benefits to fuel growth.

Who Should Attend: Microsoft Partners that are poised to adapt to recent changes and lead with confidence. Especially valuable for:

• Partner Marketing Leaders
• Business Development Executives
• Strategic Alliance Leaders
• Partner Program Managers
• Business Applications Channel & GTM Leaders

Register today to gain the up-to-date knowledge and strategies you need to thrive!